Written by people who run a real UK trading business. Trade pricing, order ops, getting paid, and the tools that actually help.
What to look for in trade counter and B2B order-entry software if you run on Linnworks — and the questions that separate a real fit from a rebadged retail till.
Linnworks gives you one retail price per SKU. Here’s how to run proper per-customer trade tiers on top of it — Trade, Wholesale, RRP and beyond — without living in a spreadsheet.
Xero happily creates quotes but won’t chase them. Here’s how to follow up expired and unaccepted quotes automatically so “not yet” doesn’t quietly become “never”.
QuickBooks Online tracks estimates but leaves the chasing to you. Here’s the follow-up step that quietly recovers deals — and how to make it automatic.
Green & Home Ltd never set out to be a software company. Here’s how running a real trading business on Linnworks led to a portfolio of tools other UK businesses now use.
Tier structures fail at the mapping step: hundreds of accounts, no rule for who goes where. A defensible method you can run through your customer list in an hour.
A back-of-the-envelope look at the time and margin a typical UK wholesaler loses to looking up trade prices by hand — and the two-tool fix.
A competent developer can build a Linnworks MCP server in two to three weeks. The source costs £249. The decision is about more than the price gap.
Nobody prices below cost on purpose. It happens through stale costs, generous overrides and old quotes — and a margin warning at the point of sale is the backstop.
Most small businesses send quotes and estimates, then never follow up. Here’s how much that costs — and how to fix it without hiring anyone.
Costs went up and your prices have to follow. How to execute a price rise across a tiered catalogue — cleanly, defensibly, and without ambushing your best customers.
For dev shops and in-house teams: how to deploy your own Linnworks MCP server on Cloudflare Workers and connect Claude to live Linnworks data — without weeks of integration work.
Wrong SKU, wrong quantity, wrong price, wrong address — trade order errors have four sources and each has a specific fix. None of the fixes is "be more careful".
The spreadsheet grew for good reasons — and now it is the riskiest file in the business. A practical, low-drama path from pricing-in-Excel to a proper tier engine.
You do not need a POS terminal contract. A tablet, a scanner, a stand and a browser-based order tool cover a full trade counter for under £250.
When the customer walks out with the goods, a picking step is fiction. Auto-processing counter sales keeps Linnworks accurate without warehouse theatre.
CSV import and export is how real pricing work gets done — supplier updates in, customer price lists out. The habits that keep it clean.
Paid, unpaid, pending, resend — if payment status lives anywhere other than the order itself, someone is maintaining a spreadsheet that will eventually be wrong.
The practical payoff of a Linnworks MCP server is the questions it answers instantly. Ten real ones, from reorder points to refund patterns.
A quote that has to be typed in again as an order is a quote system working against you. How tier-priced quoting should flow into Linnworks.
A MOQ that lives in your terms and conditions is a suggestion. A MOQ the order screen enforces at the moment of sale is a policy. How per-tier minimums work.
Trade pricing is a negotiation with a memory. Software that remembers the last price you charged each customer for each SKU removes the friction and the awkwardness.
Where should wholesale tier prices live? Inside Linnworks itself, as extended properties on each stock item. Here is why that pattern beats a separate pricing database.
The order your rep phones in tonight is the order that should have been placed at the customer’s kitchen table this morning. How tablet-based field ordering works with Linnworks.
Charm pricing is retail folklore — but rounding formula-driven wholesale prices to clean endings matters for a different reason: credibility.
No drivers, no config, no special hardware. How scan-to-add works at a trade counter, what scanner to buy, and the settings that make it flow.
The two ways to drive a price tier by formula — markup from cost, or discount from RRP — and when each one is the right choice for a wholesale catalogue.
Phone orders are where wholesalers lose the most time per order. A workflow for getting a trade phone order into Linnworks while the customer is still on the line.
Strip away the protocol jargon: MCP lets an AI assistant query your live Linnworks data in plain English. What that concretely changes for an ops team.
What price tiers are, why nearly every B2B seller needs them, and how to design a tier ladder that fits how your customers actually buy.
A retail till and a trade counter do completely different jobs. Using the wrong one quietly costs wholesalers time and margin every day. Here is the difference that matters.